Michigan Central

full_bug-01.png
full_logo-01.png
collateral.jpg
lanyard.jpg
MC-guidelines.jpg
shuttle.jpg
info_window.jpg
web_1.jpg
MC_mobile.jpg
web_2.jpg

Michigan Central

 

Brand development and website design for Ford’s landmark Michigan Central Station. We collaborated with Wiley, a design and strategy firm, the event group Civic, the team helped create a new mark that nodded to the station’s storied past while also pointing to the role it will play in defining the world’s mobility future.


Categories

Website Design
Brand Development

Credits

Agency: Designed at Lafayette American
Branding: Wiley
Website Development: Echo Charlie

Recognition

2022: Silver Award Winner Graphis Design Annual